Revenue compounds or leaks across every part of your growth engine. Most companies are treating a symptom of one while the cause sits in another. Answer honestly — a flattering score is worth nothing to you.
Answer for one revenue motion. If one leader owns it and it runs on one set of processes, answer for the whole thing — however many countries or segments that covers. Only split it out if you run a genuinely separate business under different leadership, working a different way; then pick the one you're trying to fix.